Primus Brand Will Be Discontinued In North America
Discontinuation June 15, 2018June 19, 2018 Cleaner and Launderer
Alliance Laundry Systems, the world leader in commercial laundry sales, announced that it will no longer sell its Primus-branded equipment in the United States and Canada, as of November 1st. The brand will continue to be sold globally outside North America.
"Alliance Laundry Systems, the world leader in commercial laundry sales, announced that it will no longer sell its Primus-branded equipment in the United States and Canada, as of November 1st."
“Our decision to discontinue sales of Primus in North America was arrived at after significant research as well as evaluation by our executive team. While the brand offered differentiated products for this market, there was still significant overlap with our existing products and target customers,” said Rick Pyle, Alliance Laundry Systems President and Chief Commercial Officer. “We are appreciative of those distributors who have worked with us with the Primus brand and will work through a thoughtful transition with them. Eliminating the Primus brand in this market enables the company to sharpen its focus on the already strong reputations and brand awareness of its Speed Queen, UniMac and Huebsch brands.”
Alliance will continue to support installed Primus products through parts availability and its world-class service and support network.
For more information, visit alliancelaundry.com.
Key Takeaways
- Primus Brand Will Be Discontinued In North America matters for readers making practical decisions.
- Alliance Laundry Systems, the world leader in commercial laundry sales, announced that it will no longer sell its Primus-branded equipment in the United Stat...
- “Our decision to discontinue sales of Primus in North America was arrived at after significant research as well as evaluation by our executive team.
